The Great Courses Plus variations down in UK for first TV strategy

Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform's first TV campaign in the UK.

Scheduled to air on the likes of More4, Sky Arts, Dave and Sky News, the 30-second commercial introduces British viewers to the extensive selection of online courses available to lifelong learners, with the company seeking to expand into new markets following continued success back home.

As fresh lockdown measures take back additional time for individuals to pursue new interests, The Great Courses Plus is touching down with thousands of streaming videos on countless topics: ranging from the Ancient Greeks and Romans, to modern economics and parenting. Crafted, high-quality content makes each series an enjoyable escape, with esteemed academics available to guide users through their voyage of discovery.

Reflecting on the campaign's launch, Allison Lesser, Sr. Director, Customer Acquisition, said: “We're excited to expand our presence in the UK, introducing our streaming product to new customers and making thousands of educational videos accessible. Our content is led by renowned subject-matter experts, hand-selected for his or her ability to instruct – we're excited for new UK customers to see and study from us.”

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